Company

Built between the site office and the code editor

Oblix exists because one of its founders spent years losing arguments he was right about, simply because there was nothing to prove it.

Why we build this

Construction runs on claims: percent-complete claims, payment claims, delay claims, quality claims. Most get settled with a phone photo here, a signature there, and whoever kept better minutes winning the argument.

We started Oblix with a simple conviction: the site itself should be the record. If a project is photographed completely, regularly, and in a form machines can measure, then progress is something you observe, not something you negotiate. Fewer meetings, faster certificates, shorter arguments.

We build for the market we come from. MENA construction is delivering some of the largest projects on earth with supervision structures (owner, consultant, contractor) that international software mostly ignores. Oblix is designed around that triangle, in both of its languages.

Three rules we hire and build by

The site is the source of truth

Not the report, not the meeting, not the model. When the record and the narrative disagree, we side with the camera, and we build the product to make that the easy choice.

Evidence over opinion

Internally and in the product. Disagreements should end with a link to the frame, the measurement, or the data, not with whoever spoke last or loudest.

Respect the walk

Every feature must survive a rooftop in August: one person, one camera, thirty minutes. Anything that adds ritual to a site engineer’s day doesn’t ship.

Founders

A builder and an engineer who have each lived the problem this solves.

Raphael Riad

Raphael Riad

Co-founder & CEO

An engineer by training and a contractor by trade, Raphael delivered large-scale commercial and residential works and fit-out programmes for global brands before founding Oblix. The product roadmap is, in large part, his old site diary turned into software.

Ahmed Noureldin

Ahmed Noureldin

Co-founder & CTO

A former Amazon engineer with a taste for the unglamorous depths of software: vision pipelines, reconstruction, infrastructure. Ahmed has spent the past years building the Oblix engine from the ground up.

We hire engineers and field operators across Cairo and the Gulf, and we are usually looking for more. See open roles

Home market, world standard

Oblix is built in Cairo and deployed across Egypt, Saudi Arabia and the UAE. The models are trained on regional construction methods, the product speaks Arabic and English natively, and the company holds itself to the engineering standard of the best international tooling, because our clients compare us to it. Oblix is operated by Oblix Tech Inc., a Delaware corporation. [PLACEHOLDER: confirm registered office address and registration number with operations.]

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